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Feel something again. The 2018 Kia Stinger. Fueled By Youth. (With Steven Tyler and Émerson Fittipaldi)


02/01/18 | ID: 13504

Kia’s 167 MPH Stinger GT Sends the Rock & Roll Hall of Famer on a Transformative Journey Back to the Seventies

Kia launches the “Fueled by Youth, A State of Mind” Stinger marketing campaign with 60-second ad entitled “Feel Something Again” available for viewing now at and scheduled to air during the third quarter of Super Bowl LII
Set to a cinematic remix of Tyler’s timeless hit “Dream On,” “Feel Something Again” finds the Stinger GT’s 4.7-second 0-601 time being put to the test – all in reverse
IRVINE, Calif., February 1, 2018 – With the unstoppable Steven Tyler behind the wheel, turning back the hands of time is as easy as pressing the start button in the all-new 2018 Stinger in Kia Motors’ Super Bowl ad for the highest performing and most anticipated model in the company’s history.

As the haunting notes of “Dream On” play backwards, two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi looks on approvingly as Tyler approaches a Kia Stinger on an abandoned racetrack. Once inside, the Stinger GT’s twin-turbo, 365-horsepower engine is put to use – in reverse – sending Tyler on a transformative journey back to the seventies. Working in close collaboration with Tyler, state-of-the-art video and CGI work helped bring the music industry icon’s 25-year-old persona to life on the screen to stunning effect.

Designed in Frankfurt and developed on Germany’s famed Nürburgring under the watchful eyes of two auto industry legends – Peter Schreyer, Kia Motors’ president and chief design officer, and Albert Biermann, head of Vehicle Test and High-Performance Development – the Stinger is unlike anything seen before from the brand. Recently named “Vehicle of the Year” by Roadshow by CNET and available in both rear- and all-wheel-drive, the Stinger GT, with its twin-turbo V6, pushes the sports sedan to a top speed of 167 miles per hour and from zero to 60 miles per hour in 4.7 seconds1.

“The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price,” said Saad Chehab, vice president, marketing communications, Kia Motors’ America. “As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia’s strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

For media information, including photography, visit To receive custom email notifications for press releases the moment they are published, subscribe at

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

1 Preliminary performance estimates determined by Kia for Stinger GT rear-wheel drive using Launch Control and factory-equipped with 19-inch wheels. Stinger GTs that are factory-equipped with 18-inch wheels are limited to 130 mph top speed (e.g., installation of 19-inch wheels will not increase the top speed). Actual results may vary depending on options, driving conditions, driving habits and your vehicle's condition. Verification of these results should not be attempted. Always drive safely and obey all traffic laws.

Veja o avô Lewis Hamilton contar a história de seus títulos de Fórmula 1 a seus netos

O ano é 2066. No alto de seus 81 anos, Lewis Hamilton está em sua casa, sentado na sala, com seus netos ao redor. Entediado, o avô pergunta às crianças se ele já havia contado a elas como conquistou seu primeiro título de Fórmula 1 em 2008.

"Claro que já", disse a neta que estava a seu lado, lendo um livro. Percebendo o olhar de sarcasmo dos outros dois, que estavam sentados no chão, ele perguntou se já havia contado como conseguiu o título de 2014.

Interpretando o silêncio das crianças como outro "sim", ele pergunta mais uma vez: "e o de 2015?". Eis que salta no lugar do sofá que estava desocupado um quarto neto, que estava sumido até então, mas que estava usando capacete e brincando de piloto de carros.

"Conte-me como conseguiu, vovô", disse a curiosa criança. Lewis, então, disse que era um piloto que não media riscos, e sempre fez o que esperavam dele. Eis que uma das netas pergunta: "você acha, senhor vovô? Isto é estúpido!". Ao que Hamilton responde: "está é minha garota!".

Então, Lewis Hamilton completa dizendo que todos devem seguir seus instintos e perseguir seus sonhos. Então, a propaganda se encerra com a frase: "Ouse. Estamos com você. Uma mensagem da Allianz.".