Mostrando postagens com marcador Kia. Mostrar todas as postagens
Mostrando postagens com marcador Kia. Mostrar todas as postagens

Feel something again. The 2018 Kia Stinger. Fueled By Youth. (With Steven Tyler and Émerson Fittipaldi)


STEVEN TYLER AND EMERSON FITTIPALDI HIT THE RACETRACK IN KIA MOTORS’ SUPER BOWL AD FOR THE ALL-NEW STINGER SPORTBACK SEDAN

02/01/18 | ID: 13504

Kia’s 167 MPH Stinger GT Sends the Rock & Roll Hall of Famer on a Transformative Journey Back to the Seventies

Kia launches the “Fueled by Youth, A State of Mind” Stinger marketing campaign with 60-second ad entitled “Feel Something Again” available for viewing now at YouTube.com/Kia and scheduled to air during the third quarter of Super Bowl LII
Set to a cinematic remix of Tyler’s timeless hit “Dream On,” “Feel Something Again” finds the Stinger GT’s 4.7-second 0-601 time being put to the test – all in reverse
IRVINE, Calif., February 1, 2018 – With the unstoppable Steven Tyler behind the wheel, turning back the hands of time is as easy as pressing the start button in the all-new 2018 Stinger in Kia Motors’ Super Bowl ad for the highest performing and most anticipated model in the company’s history.

As the haunting notes of “Dream On” play backwards, two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi looks on approvingly as Tyler approaches a Kia Stinger on an abandoned racetrack. Once inside, the Stinger GT’s twin-turbo, 365-horsepower engine is put to use – in reverse – sending Tyler on a transformative journey back to the seventies. Working in close collaboration with Tyler, state-of-the-art video and CGI work helped bring the music industry icon’s 25-year-old persona to life on the screen to stunning effect.

Designed in Frankfurt and developed on Germany’s famed Nürburgring under the watchful eyes of two auto industry legends – Peter Schreyer, Kia Motors’ president and chief design officer, and Albert Biermann, head of Vehicle Test and High-Performance Development – the Stinger is unlike anything seen before from the brand. Recently named “Vehicle of the Year” by Roadshow by CNET and available in both rear- and all-wheel-drive, the Stinger GT, with its twin-turbo V6, pushes the sports sedan to a top speed of 167 miles per hour and from zero to 60 miles per hour in 4.7 seconds1.

“The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price,” said Saad Chehab, vice president, marketing communications, Kia Motors’ America. “As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia’s strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

1 Preliminary performance estimates determined by Kia for Stinger GT rear-wheel drive using Launch Control and factory-equipped with 19-inch wheels. Stinger GTs that are factory-equipped with 18-inch wheels are limited to 130 mph top speed (e.g., installation of 19-inch wheels will not increase the top speed). Actual results may vary depending on options, driving conditions, driving habits and your vehicle's condition. Verification of these results should not be attempted. Always drive safely and obey all traffic laws.

It's hard to be an eco-warrior but it's easy to drive like one. Introducing the most fuel-efficient crossover. The Kia Niro. (With Melissa McCarthy)


Multifaceted Campaign Introduces Consumers to the No Compromise Combination of Style, Utility and Hybrid Efficiency of Kia’s Newest Crossover

“Hero’s Journey” can be viewed now at YouTube.com/Kia and is set to air during the third quarter of Super Bowl LI
Consumers engaging with Kia’s NiroBot for Messenger during the big game can win props from the set of the commercial as well as other items and prizes

IRVINE, Calif., February 1, 2017 – A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ Super Bowl ad for the all-new 2017 Niro crossover. Debuting online today, “Hero’s Journey” is scheduled to air in the third quarter of the big game and finds McCarthy – who is only “trying to help” – braving the open ocean, climbing high up into the treetops, and traveling in the Niro, the most fuel efficient crossover in America1.

The 2016 Kia Optima. A midsize sedan that makes a statement. It stands alone in a category that’s as bored and uninspired as beige socks.


CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN

Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign

Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50

#AddPizzazz social media campaign includes partnerships with Mobile First influencer platform

Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels

IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original.

And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same.

Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting. They have pizzazz."

Challenge the luxury you know. Introducing the K900 from Kia.


SUPER BOWL VIEWERS WILL BE INTRODUCED TO KIA’S FIRST-EVER LUXURY SEDAN IN NEW CAMPAIGN STARRING LAURENCE FISHBURNE IN ICONIC ROLE FROM THE MATRIX

Multifaceted Campaign for the All-New 2015 K900 Flagship Finds Morpheus Challenging Preconceived Notions and Opening Minds to a Side of Luxury Never Seen Before

60-second “The Truth” spot is scheduled to air in the third quarter of the big game, followed by a phased rollout of additional elements, including broadcast, cinema, digital, print, experiential, social media and CRM components
Extended cut will be available on kia.com/K900-superbowl beginning on January 28
IRVINE, Calif., January 28, 2014 – “The world of luxury has been pulled over your eyes, to blind you from the truth.” With these words – and his signature trench coat and reflective sunglasses – Laurence Fishburne returns to the iconic role of Morpheus from The Matrix1 trilogy in a multiplatform marketing effort from Kia Motors America (KMA) for the all-new K900 rear-drive luxury sedan set to premiere during the third quarter of Super Bowl XLVIII. Modern and elegant, the K900 signals a new era for Kia, and the campaign was conceived to cause people to question everything they think they know about the brand by showing a side of luxury they’ve never seen before.

Channeling the films’ exploration of perception versus reality, the first element of the campaign is the 60-second Super Bowl spot in which Morpheus offers an unsuspecting couple a startling choice while waiting at an upscale restaurant’s valet stand: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”

Respect the tech. Kia Forte.


FORMER MISS USA ALYSSA CAMPANELLA STARS AS A FUTURISTIC ROBOT IN LATEST SUPER BOWL AD FROM KIA MOTORS TO INTRODUCE THE ALL-NEW 2014 KIA FORTE COMPACT SEDAN

- An Overzealous Auto Enthusiast Learns to "Respect the Tech" the Hard Way in Kia's Second Big Game Spot

- "Hotbots" is scheduled to air in the third quarter of the big game and is now available at youtube.com/Kia

- 30-second spot was directed by Carl Erik Rinsch

IRVINE, Calif., February 1, 2013 – Technology is an integral part of everyday life and advancing faster than ever. And when one unsuspecting auto enthusiast gets a little too touchy-feely with the all-new 2014 Kia Forte compact sedan in Kia Motors America's (KMA) latest Super Bowl ad, a futuristic robot played by former Miss USA Alyssa Campanella springs into action to help him learn an important lesson: Always respect the tech. "Hotbots" is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of Kia's hands-free infotainment and telematics system, UVO eServices, when it goes on sale in the coming months.