Julio Cezar Kronbauer's Blog: Propagandas de Carros

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Cavalier. The hottest-selling Chevrolet has a cool, low price.

Today's Chevrolet Cavalier. The hottest-selling Chevrolet has a cool, low price.
Chevy Gwen. The hottest-selling Chevrolet for a lot of good reasons. Hottest-selling because of some of the most advanced design and engineering you'll find on a front-drive car today. Hottest-selling because of high-level fit and finish, thanks to dedicated workers using computerized robots and lasers. Hottest-selling because Cavalier offers more horsepower and more sedan room than the three top-selling imports. Hot-selling performance. Cavalier goes with a high-compression, electron-ically fuel-injected 2.0-liter engine with an on-board computer that constantly fine-tunes your engine while you drive. Upbeat style. Cavalier is putting the heat on the competition with new front-end styling which makes its clean wedge shape even cleaner looking. And Cavalier's handsome interior is laid out in a fashion that allows you to drive comfortably and enjoy the challenges of the road. All ata cool, low price. Best of all, Cavalier gives you all this at a low Chevrolet price. So if you're looking for enlightened thinking and a low price in a responsive, fun-to-drive automobile, grab a hot-selling Chevrolet Cavalier Today's Chevrolet. Bringing you the cars and trucks you want and need. That's what Taking Charge is all about. some chevrokts are equipped voth engines produced by other GM diszexubsidiazts. OT Toted companies worldwide
956 OTC. CARS ANO TRUCKS eV Of THE EV/ 4 6 OLYMPIC WINTER .14ES

CHEVROLET taking chargWim—

"The Buick Sportwagon looks more like a luxury car than a station wagon."

Buick Sportwagon comes with 2 or 3 seats, a 230-hp V•13 engine and a carpeted passenger area. Custom padded cushions are standard. So is a full line of GM safety equipment which includes a four.way hazard warning flasher and energy absorbing steering column.
' It looks more like a luxury car than a station wagon:'

''Any given weekend, we carry boats, sails, masts, five or six children, picnic baskets, saddles, bridles, tack trunks, blankets—we even pack a nine-foot dinghy in the back of our Buick Sportwagon:' Mrs. Graham Brown, Mother of five. Wouldn't you really rather have a Buick?

''The children stretch out in the back, gaze up at the stars through the sun roof and they're off to sleep in no time:'

There's a quiet revolution in the fine-car field: and the Lincoln Continental is behind it.

There's a quiet revolution in the fine-car field: and the Lincoln Continental is behind it.

The new Lincoln Continental, with retail orders up 46%, has been selected by more fine-car buyers than ever before in its 45-year history. Why this success? ''Styling,'' says a Connecticut owner. The Continental for 1966 has been totally redesigned, and yet it retains the basic Continental look. ''I wanted a two-door model,'' are the words from a Florida buyer. For those interested in a two-door hardtop design, the new Continental coupe was introduced. ''I was pleased to find I could afford one,'' says a new Continental owner from Chicago. You will be pleased to discover lower base prices for a111966 Continentals. This has been accomplished with no sacrifice in Continental standards; rather, cer-tain equipment is now optional that formerly was standard to permit the buyer to tailor his purchase to his individual taste. 1966 suggested retail prices now start at $5,447 for the coupe and $5,710 for the sedan.'' As standard equipment, Continental continues to offer power steering, power brakes, power seats, power windows; automatic transmission, and many other safety and luxury features. Of course, Continental offers a complete list of luxury optional innovations. Your dealer invites you to discover how easy it can be to own a Continental. •Manufacturer's suggested retail prices, including provision for Federal Excise Tax at current 6% rate. Destina-tion charges ($19 at Detroit, and higher at more distant points), optional equipment such as white wall tires ($57) and state and local taxes, if any, are extra.
CY-07,- ID
LINCOLN-MERCURY DIVISION
Ward's Automotive Reports, authoritative industry publication, comments on Lincoln Continental's magic formula:
5 + 462 + 265 = 25%
'The prospect: upwards of 50,000 for the entire '66 model run. Two years ago 36,297 were built. Five years ago, in the '61 model run, it was only 25,164. In effect, Lincoln Continental in '66 is headed towards its sixth consecutive model year production increase. ''Can the '66 Lincoln measure up to this stiff pace? The magic formula: 5 plus 462 plus 265 equals 25%. 'The ''5'' refers to the number of inches added on to the '66 model overall length. The ''462'' represents the cubic inches of V-8 displacement with which Lincoln tops its price field. The ''265'' is the price differential between the 2-door coupe, a new model this year, and the 4-door model-which carries Lincoln into a new, lower price range. The combination of these factors is fully meeting with public acceptance-to the tune of an impending 25% increase in the '66 vs. the '65 model ... in the fine-car market ... Lincoln's move wafts like a fresh breeze.''
$ LIM
America's most distinguished motorcar.

Nice try, Snoopy! But only a Ford Falcon can imitate a Ford Falcon. (With Charlie Brown and Linus Van Pelt)

UNEN IT COMES TO GREAT GAS MILEAGE, You Jost CANT BEAT FALCON.. C

NoW,Y(x) TAKE A OF THOSE NEW COMPACTS... THEY'RE JUST Too HEAVYTo GO OP TO 30 MILES ON A GALLON LIKE FALCON ...

You'vE GOT TO. BE COMPACT Lid FALCON To GO OP To 30 MILES ON A GALLON!

Peo,15C,w99501950
Nice try, Snoopy! But only a Ford Falcon can imitate a Ford Falcon. Up to 30 miles on 1 gallon of regular gas, 4,000 miles between oil changes, no more waxing ever . . . all yours in Falcon —America's loweot priced 6-passenger car!* And Falcon even gives you your choice of two great engines: the famous 144 for top economy —or the new optional 170 Special for extra sizzle. Yes, Falcon has more of everything . . . including owners!
FORD DiviSiOR,47.074fkkROnykDDI01.,

*Based on a comparison of manufacturers' suggested retail delivered price.

FORD
AMERICA:5 BEST SELLING COMPACT CAR!

A page from Charlie Brown's Ford Falcon scrap book (by popular demand... of Charlie Brown!)

A PAGE FROM CHARLIE BROWN'S FALCON SCRAP BOOK (BY POPULAR DEMAND... OF CHARLIE BROWN!)
,- - DID You EVER NOTICE WHAT iT SAYS ON H TE INSIDE SticOPYS EAR?

IT SAYS,''Ti4E NEW FALCON IS AMERICA'S 1043E51- PRICED' i X. PASSEN6ER CAR)''

GVAN, CHARLIE BROWN.. IS THAT WHAT IT REALLY SAYS?

I WAS JUST KIDDING... IT REALLY SAYS, ''GENUINE LEATHER ''

I DONT KNOW HOW THE FALCON CAN BE SO MUCH LOWER IN PRICE THAN EVERYBODY ELSE
''AND SALES' CLEARLY 5610W TEAT TILE FORD FALCON IS AMERICA'S BEST SELLING COMPACT CAR)''

HEARING NEWS LIRE THAT SORT OF GETS ME RieHT HERE!

AMAziN6.! THE FALCON IS HAVING THE BEST FIRST YEAR ANY CAR EVER HAD !! IT Ff &ORES_ THE FALLON CAVES THE BEST GAS MILEAGE OF ALL 6-PASSENGER COMPACTS !
Fr
LETS SEE... OP TO THIRTY MILES TO A GiNLLON... L THAT MEANS A FORD FALCON COSTS ONALY AAttie PENNY ,

-
This IS WHAT ALL THE EXCITEMENTS ABOUT.... THE WORLD'S MOST SUCCESSFUL NEW CAR! ITS THE FORD FALCON
•Based on • comparison Of manufacturers' suggested retail eeiirerect prices

Bank your savings in a Morris 1000... it's simple arithmetic!

QUALITY FIRST
Bank your savings in a Morris 1000... it's simple arithmetic!
You start collecting whopping big dividends the moment you take the wheel of a QUALITY FIRST Morris '1000'. The first big pay-off is in a price that's surprisingly thrifty, even by economy car standards. Next comes healthy savings on fuel, insurance, taxes, financing and maintenance. Add the plus values of frisky performance, roomy comfort, maneuverability and rust-proofed unitized body. And . . . for the biggest bonus of all—you can bank on Morris QUALITY FIRST materials and workmanship to give you thousands upon thousands of carefree, trouble-free miles ! Sedan, convertible and station wagon models are now available. All are $1495, backed by a full-i2 months' factory warranty. Suggested retail price at p.o.e.

Free literature and overseas delivery information on request.
A, product of THE BRITISH MOTOR CORPORATION, LTD., makers of Austin-Healey. Austin, MG, Magnette, Morris and Riley cars. Represented In the United States by HAMBRO AUTOMOTIVE CORP., Dept. D, 27 West 57th Street, New York 19, New York.
Sold and serviced in North America by over 1000 distributors and dealers.

Chevrolet Impala "400" Sale. You save when you buy it. You save when you drive it.

Impala 400 Sale. You save when you buy it.You save when you drive it.
When you buy any Impala V8 model during our .400'' Sale, here's how you can get two popular extras at no extra charge. You order your Impala with a Turbo Hydra-matic transmission, radio, Comfortilt steering wheel, front and rear bumper guards and white stripe tires. Items you'd probably order anyway. Then we add our big 400-cubic-inch V8 at 265 hp that runs on regular gas, along with dual exhausts—both at no charge. (The manufacturer's
suggested retail price including Federal excise tax for the regular fuel 400 V8 and dual exhausts is $93.75.) But that's only the beginning. Because your Chevrolet dealer is really anxious to deal these days. And the Impala you're buying, of course, got to be America's No. I car, because of all the value features built right in. Features like flush-and-dry rocker panels that fight rust. Inner fenders to protect the outer fenders. Long lasting bias belted
ply tires, steel guard beams in every door for added protection, an acrylic lacquer finish over its solid Body by Fisher. All of which contributes to Impala's tradi-tionally high resale value, too. You're getting America's No. 1 car on sale. The car more people buy—year after year after year. How can you beat that? Putting you first, keeps us first.
GM
Right Car. Right Price. Right Now. MDR

Since it isn't exactly a beauty contest, what makes the Simca 1000 so great?

Since it isn't exactly a beauty contest, what makes Simca so great?
Simca isn't likely to out-chrome any-body. Not even VW. And we'll be the first to admit that VW is our equal in some other respects. Simca has bucket seats. So does VW. We've got a 4-on-the-floor. They do too. Both have rear en-gines. Both get great gas mileage. But that's where the similarities end and Simca's great-to-have differences begin. You get four doors with Simca,
not just two. So you don't have to line up to get in. Or play musical chairs getting out. You get a squared-off look that pays off in extra space where it's nice to have. Inside the car. Inside the trunk. Simca gets you more punch from the petrol. Via more horsepower. (Grrr.) So don't expect to hear ''move over'' horns on the highway. You also won't be hearing ''brrrr''
from passengers in winter. Ours is a hot-water heater. Water heats hot and fast. So we give you water. Others give you the air. And just to be sure you get your budget's worth, we toss in Chrysler Motors Corporation's 5-year/50,000-mile warranty.* All for $21 less to begin with. SIMCA DIVISION 41114 CHRYSLER MOTORS CORPORATION
*SIMCA 1000's 5-year/50,000-mile engine and drive train warranty coverage: Chrysler Motors Corporation warrants for 5 years or 50,000 miles, whichever comes first, against defects in material and workmanship and will replace or repair at an Authorized Simca Dealer's place of business the engine block, head and internal parts, water pump, intake manifold, Trans•Axle parts and rear wheel bearings of the Simca 1000, provided the owner changes engine oil and re•torques cylinder head at first 600 miles and thereafter changes engine oil every three months or every 4,000 miles, whichever comes first; cleans oil separator every six months (spring and fall); cleans carburetor air filter every 6 months and replaces it every 2 years; cleans the crankcase ventilator valve oil filler cap and changes Trans-Axle lubricant every 6 months or 8,000 miles, whichever comes first; and every 6 months furnishes evidence of this service to an Authorized Simca Dealer or other Chrysler Motors Corporation Authorized Dealer and asks him to certify receipt of such evidence and his car's mileage.
thlfr's suggested retail price East. Coast P.O.E. Whitewalls extra. For special savings on overseas delivery, see your local Simca Dealer.
SINICa

Motorcade Magazine called it the most improved car of the year. Can you call it by name? The 1967 American Motors Ambassador DPL.

Motorcade Magazine called it, most improved car of the year:'
Can you call it by name?

It's the one car that gives you uncompromising qualities like coil-spring bucket seats that recline to seven relaxing positions; warm, wood-toned paneling; rich, fashionable fabrics and leather-textured vinyls. It's the one car equipped with an acoustical one-piece molded ceiling to seal out the sounds of traffic. Engineered with coil springs at each wheel, plus a four-link rear suspension to cushion the roughest roads. Powered with swift, quiet engines that perform with effortless ease. De-signed to give you a red carpet tide. If you've done your homework, you'll know
the name—Ambassador DPL by American Mo-tors—the most luxurious of eight '67 A rnbassa-dors. And if you're surprised, wait till you see their prices. Right now it's ''Surprise Time'' at your American Motors/Rambler Dealer. And he's offering surprising deals on all Ambassadors in his showroom. So be sure to see him soon. After all, any dealer who will sell a U.S. compact at an import price is bound to have some surprisingly low prices on Ambassadors up his sleeve. American Motors builds your kind of car. AMBASSADOR • MARLIN • REBEL • RAMBLER AMERICAN
Ap.TRAt''

Jeep Wagoneer. The Ultimate in 4-wheel drive.

Jeep Wagoneer The Ultimate in 4-wheel drive

, , t iliNak7,11,10.* , r `,,,,;,, * The most Wanted options are standard equipment: , •Quadra-Trad,uJeeRCorporation's acclaimed automatic 4-wheel drive •Automatic transmission •Variable ratio power-gteering • Power front disc brakes • Big 360 V-8 engine

4-wheel driving becomes a new expe-rience in the '74 Jeep Wagoneer. Quadra-Trac . . . automatic 4-wheel drive, praised universally by the experts, offers the ultimate in traction plus greater stability and control regardless of road surface. New options include a 401 4b V-8 en-gine and a special trailer towing package.

Comfort options include: air condi-tioning, AM/FM radio, plus tilt steerin column. This 4-wheeler offers exceptional luxury plus the rugged dependability that Jeep Wagoneer has come to stand for. On road or trail, Jeep Wagoneer is the Ultimate in 4-wheel drive vehicles.
Jeep I Wagoneer
From A Subsidiary of American Motors Corporation

The Volkswagen Truck. Takes pennies only.

Takes pennies only.
Volkswagen Truck owners tell us main-tenance usually runs them holf the cost of their other trucks. The VW Truck doesn't need anti-freeze. Or flushing. Or droining. Or hoses. (The engine's air-cooled.) It rarely takes oil between changes. A set of tires goes 35,000 miles. Even our big boxy shape is economical.
After all, it isn't every 14-foot truck that hos 170 cubic feet of space. Or can carry o 1,830-pound steer. Or even deliver a profit on a 1-pound package of hamburger. Loading and unloading is economical and fast, too. Because you've got a 4- foot-wide hole-in-the-side. And a new wide opening in back. Then there's the gas.
Our by new engine still runs on regular. And it'll still save you 20 a miie compared to conventional trucks. Suppose you drive your VW around 2,000 miles a month. This means you're 540 a month to the good. Or 5480 a year. Or $1,440 in three years. (Just on gas alone.) That's a lot of pennies.
jV

We made the American Motors Rambler Classic bigger, bolder, and now more powerful than ever. You made it our hottest seller!

We made the Rambler Classic bigger, bolder, and now more powerful than ever.

You made it our hottest seller!
Hottest seller for better reasons than ever! More room inside, more Classic beauty outside. A storming new 232 cu. in. en-gine— biggest standard Six in its class. Swinging V-8 options right up to a hot 327 cubic incher; and with any V-8 you can order 4-on-the-floor or Shift-Command Transmission (stick for you, automatic for her). You can even get sleek bucket seats that recline (they're standard in Rebel). And if all that starts you Rebel-ing, tote up these Rambler pluses: comfortable
ambler Classic Rebel
coil-spring seats and Double-Safety brakes (only other car with 'em standard in the ''Big 3'' is Cadillac), Classic's tight-fisted way with a gallon of gas...and the fact that this car keeps its value because quality is built in, not added on. Meet a Rebel —or Classic wagon or convertible—at your American Motors/ Rambler Dealer today. Every minute of every working day, two more families make their choice a new American Motors car. American Motors...where quality is built in, not added on.
C) :,;?„7sitohr:obu;c7ivY„:,!,t-si,inoduz'd-e-r„',1/4rT:r1:natvtrss. car includes a Double-Safety brake system. Single-Unit body construction, padded dash

The Plymouth Belvedere is longer, wider, heavier-bigger than its chief competition. Here are a few more good reasons for buying one.

PLYMOUTH DIVISION lor CHRYSLER AL MOTORS CORPORATION

Plymouth Belvedere is longer, wider, heavier-bigger than its chief competition.
Here are a few more good reasons for buying one.
You'll never find a more beautiful bargain than the all-new Belvedere. 18 completely restyled models for '66. From the sleek Satellite to the handsome Belvedere I, Plymouth's lowest-priced mid-size car. Want. zoom? You've got it. All the way up to Plymouth's incredible 426-cu.-in. Hemi V-8 if you like. . And you get Plymouth's biggest safety package ever, including safety door handles and Safety-Rim wheels. Padded dash. Variable-speed windshield wipers and washer. Seat belts. Backup lights. Outside rearview mircor. Other Belvedere features: Hidden spare tire for greater trunk space. 6-way custom-adjusted front seat. Wraparound taillights. Every Plymouth Belvedere model is bigger, roomier, heavier than its competition, Chevelle and Fairlane. Let yourself go. To your Plymouth Dealer's, now.
'Plymouth ...a great car by Chrysler Corporation.

The Plymouth Belvedere is longer, wider, heavier-bigger than its chief competition. Here are a few more good reasons for buying one.

PLYMOUTH DIVISION CHRYSLER MOTORS CORPORATION

Plymouth Belvedere is longer, wider, heavier-bigger than its chief competition.
Here are a few more
good reasons for buying one.
You'll never find a more beautiful bargain than all-new Belvedere. 18 completely restyled models for '66. From the sleek Satellite to the handsome Belvedere I, Plymouth's lowest-priced mid-size car. Want zoom? You've got it. All the way up to Plymouth's incredible 426-cu.-in. Hemi V-8 if you like. And you get the biggest safety package ever, including exclusive safety door handles and Safety-Rim wheels. Padded dash. Variable-speed windshield wipers and washer. Seat belts. Back-up lights. Outside rearview mirrors. Other exclusive Belvedere features: Hidden spare tire for greater trunk space. 6-way custom-adjusted front seat. Wrap-around taillights. Every Belvedere model is bigger, roomier, heavier than its competition, Chevelle and Fairlane. Let yourself go. To your Plymouth Dealer's, now.

Plymouth ...a great car by Chrysler Corporation.

Can you imagine a beautiful new car that's longer, wider, heavier-bigger than its chief competition? We did. The Plymouth Belvedere.

PLYMOUTH DIVISION filik• CHRYSLER Aik MOTORS CORPORATION

Can you imagine a beautiful new car that's longer, wider, heavier-bigger than its chief competition?

We did. The Plymouth Belvedere.
You'll never find a more beautiful bargain than all-new Belvedere. 18 completely restyled models for '66. From the sleek Satellite to the handsome Belvedere I, Plymouth, lowest-priced mid-s. cat. Want zoom? You've got it. All the way up to Plymouth's incredible 426-cu.-in. Henri V-8 if you like. And you get Plymouth's biggest safety package ever, including safety door hand. and Safety-Rini wheels. Padded dash. Variable-speed windshield wipers and washer. Seat belts. Backup lights. Outside rearview mirror. Other Belvedere features, Hidden spare tire for greater trunk space. 6-way custom-adjusted front seat. Wrap-around tail-lights. Every Plymouth Belvedere model is bigger, roomier, heavier than its competition, ChewIle and Fairlane. Let yourself go. To your Plymouth Dealer's, now,
Plymoulfi ...a great car by Chrysler Corporation.

Porsche who says an economy car has to be an economy car.

24 MPG
:. 3

You don't expect sportscars with worldwide repu-tations for performance, both on and off the track. to be economical. But it's true. The Porsche 911 (on
29

the left),with a big 2.7-liter engine, delivers 24 mpg.' uses regular gas, and has a 21-gallon tank that can take you some 500 miles roundtrip. And the 914 2.0 • (on the •right), a two-seater and the mid-engine Porsche of the family, offers an incredible 29 mpg.' regular gas, and enough mileage from a full tank to go, say, from New York to Washington and back. So on top of unique Porsche handling, precise en-gineering,.and roomy comfort, now add economy. Porsche. It will always be more than you'll expect. „PORSCHE
WHO SAYS AN ECONOMY CAR HAS TO BE AN ECONOMY CAR. • • 'Mileage based on German Industry Test Track Standards.

A new fragrance that makes you smell like the interior of a new car. This is Eau De New Car, exclusively by Auto Trader.

This 1965 Pontiac does for quick what Wide-Track did for smooth.

This 1965 Pontiac does for quick what Wide-Track did for smooth.

What Wide-Track did (and does) for smooth is take the jostle out of roadways and the kink out of curves. What this 1965 Pontiac does for quick is assemble to order a new Trophy V-8 (very brash), new Turbo Hydra-Matic (very alert) and a low, low rear axle ratio (very stingy with your gas). What more could anyone ask—you there in a car this quick, all wrapped in that Pontiac styling and coddled by those Pontiac interiors. What else can you do now but see your Pontiac dealer? THE QUICK 1965 WIDE-TRACKS

Why a Wide-Track Pontiac delivers you fresh and ready for fun?

Why a Wide-Track Pontiac delivers you fresh and ready for fun?
There's a remarkable absence of ''fatigue factors'' in this refreshing car. Front and rear suspension systems have been spe-cially tailored for Wide-Track. This creates a ride as smooth as a tide.washed beach. Quietness and cor-nering control are improved. More durable rubber-insulated body mounts are used to keep road hum down where only the tires can hear it. Extra body insulation and sealing eliminate
tiring noise and vibration for near-perfect acoustics. New Wide-Track design contributes to greater sta-bility. More weight is balanced between the wheels. You feel an invigorating response, unwavering control. Next time you feel like going places, let the tireless Pontiac spirit move you. It's the awakening, Wide-Track way to travel that starts at your fine Pontiac dealer's. Visit him soon and the that deciding drive.
irs ALL PONTIAC! ON A NEW WIDE-TRACK!

If the competition had Chevrolet Impala's high resale value, maybe they'd be No.1. Maybe.

If the competition had Chevrolet Impala's high resale value, maybe they'd be No.1. Maybe.
The people at Chevrolet generously offer these tips to competitors to help improve their resale value. They could try adding Impala's side-guard door beam structure, heavy steel rails inside each door. They could work a little harder on keeping rocker panels from rusting, just
as we have with our flush-and-dry design. They could put protective inner fenders in every model, just like Impala. They could hush up the sounds of old age with something like Impala's long life exhaust system. Impala's cargo-guard luggage com-partment is a good bet, too. A steel wall
separates luggage from the passenger compartment. But if competition doesn't take these tips, you certainly should. Buy an Impala. It's such a rewarding CHEVROLET car to get rid of. Putting you first, keeps us first.

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