There's a quiet revolution in the fine-car field: and the Lincoln Continental is behind it. | Julio Cezar Kronbauer's Blog

There's a quiet revolution in the fine-car field: and the Lincoln Continental is behind it.

There's a quiet revolution in the fine-car field: and the Lincoln Continental is behind it.

The new Lincoln Continental, with retail orders up 46%, has been selected by more fine-car buyers than ever before in its 45-year history. Why this success? ''Styling,'' says a Connecticut owner. The Continental for 1966 has been totally redesigned, and yet it retains the basic Continental look. ''I wanted a two-door model,'' are the words from a Florida buyer. For those interested in a two-door hardtop design, the new Continental coupe was introduced. ''I was pleased to find I could afford one,'' says a new Continental owner from Chicago. You will be pleased to discover lower base prices for a111966 Continentals. This has been accomplished with no sacrifice in Continental standards; rather, cer-tain equipment is now optional that formerly was standard to permit the buyer to tailor his purchase to his individual taste. 1966 suggested retail prices now start at $5,447 for the coupe and $5,710 for the sedan.'' As standard equipment, Continental continues to offer power steering, power brakes, power seats, power windows; automatic transmission, and many other safety and luxury features. Of course, Continental offers a complete list of luxury optional innovations. Your dealer invites you to discover how easy it can be to own a Continental. •Manufacturer's suggested retail prices, including provision for Federal Excise Tax at current 6% rate. Destina-tion charges ($19 at Detroit, and higher at more distant points), optional equipment such as white wall tires ($57) and state and local taxes, if any, are extra.
CY-07,- ID
LINCOLN-MERCURY DIVISION
Ward's Automotive Reports, authoritative industry publication, comments on Lincoln Continental's magic formula:
5 + 462 + 265 = 25%
'The prospect: upwards of 50,000 for the entire '66 model run. Two years ago 36,297 were built. Five years ago, in the '61 model run, it was only 25,164. In effect, Lincoln Continental in '66 is headed towards its sixth consecutive model year production increase. ''Can the '66 Lincoln measure up to this stiff pace? The magic formula: 5 plus 462 plus 265 equals 25%. 'The ''5'' refers to the number of inches added on to the '66 model overall length. The ''462'' represents the cubic inches of V-8 displacement with which Lincoln tops its price field. The ''265'' is the price differential between the 2-door coupe, a new model this year, and the 4-door model-which carries Lincoln into a new, lower price range. The combination of these factors is fully meeting with public acceptance-to the tune of an impending 25% increase in the '66 vs. the '65 model ... in the fine-car market ... Lincoln's move wafts like a fresh breeze.''
$ LIM
America's most distinguished motorcar.

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