We believe there is hope and strength in all of us. Toyota. Proud partner of the Olympic and Paralympic Team USA.

PLANO, Texas (February 3, 2021) – Toyota Motor North America (TMNA) returns to advertise in the Big Game with a 60-second ad that shares an uplifting message of hope and strength, as well as a five-second “billboard” that encourages people to think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines.

Fueled by the power of a family’s love, Toyota’s 60-second Big Game ad “Upstream” features Team Toyota athlete Jessica Long’s incredible journey, which began when she was adopted by an American couple from a Russian orphanage. The spot takes viewers on a trip down memory lane of Long’s childhood, which, in turn, would help lead her to become the second most decorated Paralympian in U.S. history.

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