The 1965 Lincoln-Mercury, year's most successful car, awarded year's top honor.

The 1965 Lincoln-Mercury, year's most successful car, awarded year's top honor. The car you see on this page is the proud recipient of the hardest-won honor in the American automobile business. YEAR'S TOP HONOR It is Car Life Magazine's Annual Award for Engineering Excel-lence, presented to the 1965 Mercury for 'a quality of concept, design and engineering far above the ordinary.' WIDE PRESS ACCLAIM This praise of Mercury has been echoed throughout the nation's press. Life Magazine, the New York Times, the Miami News, the Pittsburgh Post Gazette, among the many, have given it the greatest reception of any Mercury ever. PRODUCTION UP 83% As a result Mercury's sales curve is rising fast. To meet the huge demand, production has been increased a record 83%. If all this doesn't show that Mercury is the year's most successful car, what does? Now come see what happened when we decided to build an entirely new Mercury in the Lincoln Continental tradition. Enjoy the success of it. Visit your Mercury dealer's soon. Mercury, now in the Lincoln Continental tradition

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