The Salted Peanut Theory. Enlarged. The Chrysler Royal.


The Salted Peanut Theory. Enlarged. 

Simply put, the theory is this: You try one — you'll come back for more. It's done wonders for salted peanuts, and we know it works with Chryslers. To get you to try that first Chrysler, we're coming through with the Royal. A brand-new series of Chryslers. At a new low price. A price $112* less than any other Chrysler series. It's our way of introducing as many people as possible to the finest-designed, best-built Chryslers we've ever offered. And Royal is every inch a Chrysler. Uncompromisingly full-sized. It's just as big as our most expensive New Yorker. It's also a bigger car than our chief competition—Buick Le Sabre and Olds Delta. With a roomier interior. A bigger trunk. Even the engine is bigger. By ten cubic inches. Yet Royal runs on regular gas. And like every Chrysler we build, Royal comes through with a torsion-bar suspension system. LeSabre and Delta use coil springs. Which is better? Well, it's interesting to note that GM does use torsion bars on two models: one of their most expensive Cadillacs, and the most expensive Oldsmobile. Now are we coming through? Royal. An introduction to what a full-sized car should be. A Chrysler. At a price you can afford. 
'Based on compari-son of manufac-turer's suggested retail price of standard Chrysler Royal and standard Chrysler Newport. Including options pictured. Price excludes state and local taxes and des-tination charges. 
it CHRYSLER w MOTORS CORPORATION 
Coming Through.

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