The totally tougher Chevrolet truck. Built to lead a hard life so yours can be easier.


The totally tougher truck. 
(built to lead a hard life so yours can be easier.) 
We've got more power. Nobody can top Chevy's available V8 power. Up to 400 cu. in. strong. They don't come any bigger than Chevy's standard 250 Six, on half-ton models, either. Three other available engines, besides, for you to choose among. They all get along just great on regular, or new no-lead or low-lead gasolines. 


Super Suspension, for the smoothest ride in trucks. It's fully independent up front with big coil springs to keep road shock from passing back and forth between the wheels. Or up to the cab and box. In the rear, coil or leaf springs are available—tailored to the loads you carry. So you ride smooth, even when the road isn't. Super Suspension: better because Chevy's built more of its kind. Over a million and a half more than anybody else! 
Cheyenne. Your car should look so good. It's our new top-of-the-line pickup. Cheyenne offers a deep foam-cushioned bench seat in deluxe vinyl. Carpeting. Other niceties inside. Special touches outside. Bucket seats and console avail-able, too. Cheyenne has comforts that cars thought belonged to them, and other trucks never even thought of. 

Durable front disc brakes. They're standard on Chevrolets. But not on most other pickups. You get resistance to fade, improved brake life. Even with big loads. In heavy use. Despite rain, snow, dust. Power assist is standard, too, on U- and 1-ton models. And new finned rear brakes on M-ton models complete Chevy's advanced brake system. 

When we say double-wall, we mean it. We double-wall our wide Fleetside cargo box sides top to bottom, not halfway like some pickups. So dings inside don't show outside. Our cab roof, cowl, body sills and rear wall panels are two walls of steel, too, with insulation wherever it's needed in between. 

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83.6 ''' 90.5 ''.1 776' ''  9'' 68.8   7 J09   76 4 60.5 568 
1955 '56 Mode year 
'57 58 59 
60 61 62 63 64 65 1966 R. L. Polk & Co. 
Chevy trucks work longer. Official figures, based on latest R. L. Polk & Co. statistics, show how Chevrolets outlast other trucks. Going back as far as 1955, for example, over 56% of the Chevrolets of that model year are still on the job. No competitive make has as many as half of its '55 models still working.

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