A última milha: Volkswagen se despede do Fusca no Réveillon 2020 com vídeo animado

Após 70 anos de fabricação, no dia 31 de dezembro de 2019, finalmente a Volkswagen faz uma homenagem memorável do modelo Beetle, que foi um dos mais importantes para a história e o crescimento da marca de Wolfsburg.

Em uma animação de 90 segundos, uma unidade do simpático modelo Fusca passa os seus setenta anos de existência convivendo com a mesma família, sendo o carro com o qual o filho do dono aprende a dirigir.

Após tornar-se proprietário do Fusca, o rapaz começa a namorar, contrai o matrimônio, tem seu primeiro filho e constrói sua família, até se tornar idoso.

Ao dar uma volta e parar em um local distante, o homem curte a paisagem, quando o "Besouro" adquire vida própria e vai embora, e percorre um trecho de estrada cuja identificação por placa de trânsito é "The Last Mile".

Após passar por uma multidão, que o reverencia, e pelo próprio dono, ele adquire asas e voa para o céu. A trilha sonora é uma releitura da música "Let it Be", dos Beatles, pela Pro Musica Youth Chorus.

No final do vídeo, aparece uma mensagem da Volkswagen: Where one road ends, another begins. Volkswagen. Drive bigger. Este spot publicitário irá ao ar no programa Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020, da emissora ABC, e aparecerá logo antes da contagem regressiva oficial para o início de 2020 nos Estados Unidos.

VOLKSWAGEN BIDS FAREWELL TO BEETLE AND USHERS IN 2020 WITH NEW LOGO AND BRAND FOCUS

Animated short film “The Last Mile” pays homage to Beetle fans past and present, hints at electrified future with ID. vehicles

New VW logo, new brand design elements and 2020 Atlas Cross Sport to adorn New York City’s Times Square during New Year’s Eve ball drop

Herndon, VA — A year after officially announcing the end of its production, Volkswagen has produced a final tribute to the iconic Beetle for auld lang syne. Taking the celebration of life to the world stage, the “people’s car” will be honored in an animated short film titled “The Last Mile”, to debut during ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020’ on ABC.

Produced with the Johannes Leonardo agency, the animated film details the story of a boy whose major life events—from childhood to elderly age—are shaped and influenced by the presence of a Volkswagen Beetle. Fans of the classic bodied car may recognize details of past advertising campaigns as well as pop culture references such as cameos from Kevin Bacon’s character in Footloose and artist Andy Warhol. A rendition of “Let it Be”, performed by the Pro Musica Youth Chorus serves as the soundtrack of the animation. The film ends with a not-so-subtle wink and nod to Volkswagen’s electrified future.

“The Beetle is easily one of the most recognizable cars in the history of automobiles,” said Saad Chehab, senior vice president, VW brand marketing. “Honoring it properly required a medium with just as much versatility and universal appeal as the car itself. While we chose the classic Beetle as the star of the animation, additional campaign components in Times Square honor the latter two generations of cars and their place and presence in American culture. We are proud of our past but our eye is on the future – hence our choice of New Year’s Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport.”

Complementing the film’s debut during New Year’s Eve festivities, Volkswagen will adorn New York City’s Times Square with a celebration of films, messages, and hints at its future brand design, including a more modern Volkswagen logo. Utilizing multiple billboards and digital spaces, the future of the brand’s Drive Bigger messaging and images of the 2020 Atlas Cross Sport will be on full display as the clock ticks down to the new year. A social media campaign, focusing largely on fan-sourced content, will also play out on @VW social media channels.