Julio Cezar Kronbauer's Blog: Hyundai

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Motor experimental GDCI da Hyundai à gasolina funciona sem velas de ignição

Os motores a diesel queimam o combustível usando compressão e calor, sem que seja necessário o uso de velas de ignição. Com os motores à gasolina ou etanol é diferente: é necessário um sistema elétrico para produzir fagulhas que queimam a mistura ar-combustível.

Agora, um conceito de motor criado pela Hyundai, em parceria com a Delphi, pode pôr fim às velas de ignição nos motores à gasolina: trata-se do Gasoline Direct-Injection Compression Ignition (GDCI), que utiliza do mesmo princípio dos motores a diesel, comprimindo a mistura ar-combustível pré-aquecida para queimá-la sem a necessidade de fagulhas.

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The 2014 Hyundai Elantra. Nice!

JOHNNY GALECKI PLAYS “NICE” IN NEW HYUNDAI COMMERCIAL FOR SUPER BOWL XLVIII

- Automaker Engages Celebrity Talent for Humorous Elantra Ad
- Legendary Comedian Richard Lewis Makes Cameo Appearance

FOUNTAIN VALLEY, Calif., January 25, 2014 – Award-nominated actor Johnny Galecki, one of the stars of the CBS hit show “The Big Bang Theory,” will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII on February 2, 2014.

The commercial, titled “Nice,” opens with Galecki behind the wheel of a brand new 2014 Elantra. When an attractive young woman pulls up next to him in the exact same Elantra, he seizes his opportunity and compliments her on their shared good taste. “Nice ride,” he says. The light turns green; a flirtatious game of one-upsmanship ensues. The comedy goes off the rails, with big surprises around every turn. Legendary comedian Richard Lewis even makes a cameo as Galecki’s passenger, adding his own rambling commentary. The creative was developed by Hyundai’s agency of record, INNOCEAN USA, and directed by Super Bowl veteran Jim Jenkins.

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Remember when only Dad could save the day? Auto Emergency Braking on the all-new Genesis from Hyundai.

ALL-NEW 2015 GENESIS STARS IN HYUNDAI SUPER BOWL AD

Fountain Valley, Calif., January 24, 2014 – Hyundai’s new 30-second Super Bowl commercial “Dad’s Sixth Sense,” which airs during the first quarter of the big game, features the all-new 2015 Hyundai Genesis, available in dealerships this Spring.

“Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back.

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2013 Los Angeles Auto Show Highlights

Jaguar F-Type Coupe

Subaru WRX

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Make every day epic. The seven-passenger Santa Fe from Hyundai.

THE FLAMING LIPS AND HYUNDAI PRODUCE EPIC SUPER BOWL AD

Legendary Rock Band Develops Exclusive TrackAvailable for Free Download at Hyundai.com

COSTA MESA, Calif., Jan. 31, 2013 – Building on a tradition of musical collaborations, Hyundai has partnered with legendary alternative rock band, The Flaming Lips, to create a one-of-a-kind song to serve as the rock anthem for its new Super Bowl XLVII commercial, "Epic PlayDate." The new track "Sun Blows Up Today" will be featured as a digital bonus track on the band's newest album, The Terror, slated for release this April. Prior to its television debut during the Super Bowl, "Sun Blows Up Today" is available starting today for free download to the first 100,000 fans at http://www.hyundai.com.

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Get all your team. The seven-passenger Santa Fe from Hyundai.

HYUNDAI BUILDS ULTIMATE DREAM TEAM IN ALL-NEW SUPER BOWL AD

Digital Campaign Reinterprets Ad and Offers a Dual-Screen Social Experience by Inviting Viewers to Assemble Their Own Team in a Virtual Seven-Passenger Santa Fe

COSTA MESA, Calif., Jan. 30, 2013 – As game day approaches, Hyundai is lifting the veil on its 30-second in-game commercial running in the first quarter. "Team" is a unique twist on a classic 'tables turned' tale; we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe takes an active role helping the young boy and his mom gather a team to step up to the challenge. View the spot here: http://www.youtube.com/watch?v=uPZ8LZQMPys.

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Why turbo? Trust us. It's just better to be in front. Sonata Turbo from Hyundai.

The best stories you'll ever tell start in "don't tell". Start yours with the Hyundai Santa Fe.

HYUNDAI SCORES WITH ALL-NEW ADS DURING SUPER BOWL XLVII

Cars Take Center Stage as Super Bowl Advertising Veteran Illustrates Performance and Functionality with Humor and Fun

COSTA MESA, Calif., January 23, 2013 – In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with five game-day ads, including four all-new spots. Two of the new ads are slotted for the pre-game show and two are scheduled to air in-game. With clever interpretations of real life moments that position a Hyundai vehicle as the ultimate sidekick and partner-in-fun, Hyundai aims to take a tongue-in-cheek approach to Super Bowl advertising. The spots use humor to highlight vehicle performance and function in a fun and memorable way. Creative was developed by Hyundai's agency of record, INNOCEAN USA.

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