Martin Sheen and Bill Pullman reprise presidential roles in series of television spots
"Premium to the People" marketing campaign debuts just in time for President's Day
Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months
Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300
360-degree campaign to feature television, print, online, social and digital extensions
February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.