Julio Cezar Kronbauer's Blog

What you don't know about the compact field can cost you US$ 505!

The difference between Falcon and other compacts? For one thing, many of the others are not compact . . . in size . . . or price! So beware—
What you don't know about the compact field can cost you '505!
In all the confusion of so many new compacts its hard to tell who's got what. Even more important, its hard to tell who is really compact and who is not. A good place to begin is price. And the best car to start with is Ford's Falcon ... because the compact field actually starts with America's lowest-priced. 6-passenger car ... the Falcon!
Magnificent upholstery? Falcon has it all as standard equipment ... at no extra cost! Where these new-name compacts are bigger is outside . . . just where you don't want it! Most of them are over half a foot longer, as well as wider and up to 500 pounds heavier than Falcon. With so much excess, they don't handle as easily as Falcon. And they certainly need rnore parking space. Fact is, they need up to 61/2 square feet more parking area. They also need bigger engines to tote around all this extra weight. And bigger engines need more gas. Falcon has proved it goes up to 30 miles on a gallon of regular gas. Falcon is the True Compact! To be sure, we could have made the Falcon big-ger outside. We could have endowed it with un-limited horsepower. But this defeats the whole purpose of a compact. You lose that unbeatable Falcon gas mileage. You lose that inimitable Falcon handling. And of course, you lose a lot of parking spots. We felt Falcon was right—right from the start. We felt this way because we already knew how the American people felt. They gave Falcon the biggest vote of approval in automotive history when 425,000 of them bought Falcon in its first year alone. In 1960 Falcon has actually sold more cars than two of its low-priced com-petitors combined . . . even outsold an entire corporation singlehandedly! 'This was the great-est first-year success any car ever had. America liked Falcon—and we mean to keep it so! In fact, America found Falcon so totally de-pendable, so thoroughly reliable, that we can make this historic announcement:

The Big Compact Difference! When you sit down and figure out just how much lower Falcon's price really is—you discover the first big difference. Falcon is actually priced as much as $505 less than comparable new-name compacts introduced just a its weeks ago.
Surprised? You have a right to be. What has happened in the compact field is this: There are high-priced compacts, there are medium-priced compacts, • there are low-priced compacts—and then there's Ford's Falcon, lowest priced of all six-passenger cars ... as much as $505 below the top!
Pay more? What for! This $505 difference assumes even larger pro-portions when you consider what it buys. True, these new -narne, high-priced compacts are larger than Falcon. But where are they larger? Not inside! They give you no more living room than Falcon. In kg room, hip room, shoulder room—in all these important measure-ments—Falcon seats 6 big people with all the comfort of the highest-priced compacts.
Seats them in luxury, too! Coat hooks? Arm rests? Sun visors? Foam-padded front seats?
Every 1961 Falcon is warranted by your dealer for 12,000 miles or 1 full year, whichever comes first!t The Falcon is that good!
If you are in the market foss compact ... and not a compromise ... see the 1961 Falcon and see if this isn't everything you had in mind. FORD DIVISION. Jtrr/A4,61154a,
ONLY FALCON COMBINES EVERYTHING YOU WANT IN A COMPACT
• Up to 30 miles on a gallon • Full room for 6 and all their luggage • 4,000 miles between oil changes • A finish that never needs waxing • Easier handling, easier parking • Choice of two engines—including the new optional 170 Special for an extra dash of power • Completely upholstered interiors • Coat hooks, arm rests, sun visors at no extra cost • Styling you'll be proud to be seen in • Warranted for 12,000 miles or 1 full year • High resale value • America's lowest-priced 6-passenger car

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Since it isn't exactly a beauty contest, what makes Simca so great?

Since it isn't exactly a beauty contest, what makes Simca so great? Simca isn't likely to out-chrome any-body. Not even VW. And we'll be the first to admit that VW is our equal in some other respects. Simca has bucket seats. So does VW. We've got a 4-on-the-floor. They do too. Both have rear en-gines. Both get great gas mileage. But that's where the similarities end and Simca's great-to-have differences begin. You get four doors with Simca,
not just two. So you don't have to line up to get in. Or play musical chairs getting out. You get a squared-off look that pays off in extra space where it's nice to have. Inside the car. Inside the trunk. Simca gets you more punch from the petrol. Via more horsepower. (Grrr.) So don't expect to hear ''move over'' horns on the highway. You also won't be hearing ''brrrr''
from passengers in winter. Ours is a hot-water heater. Water heats hot and fast. So we give you water. Others give you the air. And just to be sure you get your budget's worth, we toss in Chrysler Motors Corporation's 5-year/50,000-mile warranty.* All for $21 less to begin with. SIMCA DIVISIONif CHRYSLER MOTORS CORPORATION
*SIMCA 1000's 5-year/50,000-mile engine and drive train warranty coverage: Chrysler Motors Corporation warrants for 5 years or 50,000 miles, whichever comes first, against defects in material and workmanship and will replace or repair at an Authorized Simca Dealer's place of business the engine block, head and internal parts, water Pump, intake manifold, Trans•Axle parts and rear wheel bearings of the Simca 1000, provided the owner changes engine oil and re•torques cylinder head at first 600 miles and thereafter changes engine oil every three months or every 4,000 miles, whichever comes first; cleans oil separator every six months (spring and fall); cleans carburetor air filter every 6 months and replaces it every 2 years; cleans the crankcase ventilator valve oil filler cap and changes Trans-Axle lubricant every 6 months or 8,000 miles, whichever comes first; and every 6 months furnishes evidence of this service to an Authorized Simca Dealer or other Chrysler Motors Corporation Authorized Dealer and asks him to certify receipt of such evidence and his car's mileage.
tMWS suggested retail price East Coast P.O.E. Whitewalls extra. For special savings on overseas delivery, see your local Simca Dealer. SIMCA

Rudimentos de Instrucção Militar

Rudimentos de Instrucção Militar

Vejam só este pequeno livro que minha mãe achou na casa da minha bisavó. Trata-se de um manual de regras e orientações para os recrutas do Exército. Tirei fotos de todas as páginas da publicação para mostrar esta verdadeira relíquia a vocês.

Não consegui encontrar o ano da publicação, mas, de acordo com a página 18, que mostra a lista de todos os presidentes que a República dos Estados Unidos do Brasil, a denominação oficial do país tupiniquim na época, e Epitácio Pessoa como sendo o atual, então este livro foi impresso entre julho de 1919 e novembro de 1922.

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