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Make the right choice and stay in control. Join The Pact to never drink and drive. Johnnie Walker. (With Mika Häkkinen)

JOHNNIE WALKER® Serves Up Clear Statement on Responsible Drinking Through New Glass Car Film

SAO PAULO, November 22, 2013 /PRNewswire/ --

If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of JOHNNIE WALKER whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world's No. 1 Blended Scotch Whisky.

The Glass Car is a new flagship film launched today for Join The Pact, a global campaign to gather one million commitments to never drink and drive. Inspired by the fragility of glass, the 90-second film imagines a race car made of 1,750 glasses. Beautiful and powerful, yet so easily shattered, the glass car symbolises the importance of always making the right choices and staying in control.

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