Julio Cezar Kronbauer's Blog: Audi

An electrifying future awaits in Audi Game Day spot

* Audi returns to the Big Game with 60-second spot, “Cashew,” to air in second quarter on Sunday, Feb. 3, live now online
* Cinematic story delivers humorous take on one man’s version of utopia made complete by all-electric Audi e-tron GT concept
* Spot highlights brand’s electrification strategy, noting one third of all new Audi models will be electrified by 2025*

HERNDON, Va., February 1, 2019 – Audi returns to America’s biggest night in football with a humorous 60-second commercial called “Cashew.” Known for memorable storytelling, Audi highlights the brand’s electrification strategy by offering a glimpse of the fully electric Audi e-tron GT concept car. “Cashew” will air on Sunday, Feb. 3 during the second quarter of the big game. San Francisco-based Venables Bell & Partners created the commercial. This year marks Audi’s 10th appearance during the game.

“The biggest night in football offers a national platform to share our commitment to electrification while showcasing the future of electric performance with the Audi e-tron GT concept, which Audi anticipates going into production in two years. Discerning viewers will also notice a cameo by the e-tron SUV, which is scheduled to hit U.S. showrooms in the 2nd quarter of this year,” said Loren Angelo, vice president, Marketing, Audi of America.