Too sensitive, too bold, too slanted, too powerful, too wicked, too much. The all new BMW-M.com. Where too much is just right.

Too immature, too bold, too slanted, too powerful, too wicked, too much. The all new BMW-M.com. Where too much is just right.

Too low, too bold, too slanted, too powerful, too wicked, too much. The all new BMW-M.com. Where too much is just right.

Too low, too bold, too slanted, too powerful, too wicked, too much. The all new BMW-M.com. Where too much is just right.

Too uncomfortable, too bold, too slanted, too powerful, too wicked, too much. The all new BMW-M.com. Where too much is just right.

No Lazy Horses. The 2018 Nissan Titan.

Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with ‘No Lazy Horses’ campaign

* TITAN attracts a higher percentage of Millennial and Generation X buyers1, continues to target a different, younger buyer with a humorous, attention-grabbing approach
* New irreverent campaign introduces "lazy horses" to increase awareness of the new Nissan TITAN line of pickup trucks with younger truck customers, bucks traditional truck advertising tone
* Nissan TITAN features standard 390-horsepower 5.6-liter Endurance® V8 gasoline engine and America's Best Truck 5-year/100,000-mile Bumper-to-Bumper Warranty2
* Commercial airs today and can be seen on the NissanUSA YouTube channel and at NissanUSA.com/NoLazyHorses

NASHVILLE, Tenn. – Nissan's new TITAN campaign is a stark departure from the competitive and serious tone often used in truck advertising, as the brand uses humor to attract more Millennial and Generation X buyers – two key demographics TITAN currently has a higher share of than segment sales leaders1.

According to retail sales data from Strategic Vision, both TITAN half-ton and TITAN XD owners have median ages three to four years younger than the industry average1. The same data reveals TITAN has a higher share of Millennial buyers than the segment's two best-selling nameplates. However, it is with Generation X buyers where TITAN really over indexes, with 34 percent of TITAN sales in this demographic – 10 percentage points above the segment average.

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