The Buick Riviera. Think of it as a pleasant island in a sea of conformity. | Julio Cezar Kronbauer's Blog

The Buick Riviera. Think of it as a pleasant island in a sea of conformity.

Think of it as a pleasant island in a sea of conformity. BUICK RIVIERA. In a day and age of rampant me-tooism, we at Buick feel compelled to sound this small, but pleasantly dissident note. Riviera doesn't look like everybody else's personal luxury car. Because it isn't everybody else's personal luxury car. Your first clue is the square headlamps. And the neat wrap-around corner lamps. And the grille, composed of 57 individual chrome bars. A class car, obviously. Or inside. An area where Riviera positively demands comparison. The seats are an absolute indulgence. And you'll gladly note that power windows, a tilt steering wheel and a quartz-crystal digital clock are all standard. Asking you to specify them seemed superfluous. Or beneath the hood. A 7.5 liter V-8 resides there. With High Energy Ignition and nickel-plated exhaust valves. All standard, of course. As for options availability, well now—how about real leather upholstery? Or an outside thermometer? Perhaps an air cushion restraint system. And the pen-ultimate touch —Riviera in motion. For such a luxurious car, it's most enjoyable to drive. You really must drive it to appreciate its good breeding. 4C' Buick Riviera. It isn't everybody's car. But then, you're not BU , IC everybody, are you? Dedicated to therreeSpirit in just abouterme.

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