Julio Cezar Kronbauer's Blog: Mattel

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Por que o Hot Wheels 1989 Porsche 944 possui um estetoscópio no porta-malas?

Os easter eggs, elementos que fazem referência a fatos, pessoas, documentos ou quaisquer outras coincidências, não são novidade a ninguém, e estão presentes nos mais diversos objetos. Também não são algo raro de ser nos carros, sejam eles de verdade ou brinquedos.

A versão miniaturizada do 1989 Porsche 944, produzida em 2020 pela Hot Wheels em escala 1:64, é exemplo disto. Se você observar pela janela traseira do pequeno veículo, enxergará o molde de um estetoscópio. Aí você se perguntará: por que a referência ao famoso instrumento da Medicina está presente em um carro de brinquedo da Hot Wheels?

Snowkarma: Naughty or Nice?

Todo Natal, desde 2012, a Ford lançou um vídeo da série "Snowkhana", animação produzida em stop motion, onde os protagonistas são Mental Block e seu Ford Fiesta. Para a sexta edição da série, em 2017, a Ford resolveu adicionar outro protagonista: o internauta!

Este episódio, chamado "Snowkarma", é interativo, já que oferece ao espectador a possibilidade de tomar decisões sobre o que Mental Block deve fazer ou qual caminho seguir. A Ford quer que você escolha seu destino: ser travesso (naughty) ou obediente (nice).

Ford Fiesta Snowkhana Five with Mental Block

Ford Focus RS Snowkhana Four with Mental Block

Mental Block is at it again but this time it’s not only our stop motion star having fun in the snow!

Season’s greetings from Ford!

Ford Fiesta Snowkhana Three with Mental Block

Season's Greetings from Ford!

Ford Fiesta Snowkhana Two with Mental Block

Season's Greetings from Ford!

Hot Wheels Super-Charger. It Makes The Race.

You take the McLaren and give Dad the Chaparral?' Never mind. Let him have the McLaren. Then line up for a run over the most exciting Hot Wheels set yet. Mattel's Super-Chargerami Grand Prix. With each Grand Prix set, you get two 2-way Super-Chargers. Each otters a sizzling power boost on two levels. And each has the stick-shift speed control. Each set also contains enough track tor two giant courses. Two lap counters. And lour authentic Grand Prix Hot Wheels cars. Set up your Hot Wheels Grand Prix today. Then throw out the challenge. See if Dad can stand the pace.

Ford Fiesta Snowkhana One with Mental Block

Merry Christmas and Happy New Year from Ford!

Que tal um Hot Wheels do seu próprio carro?

Hot Wheels do seu próprio carro - Shopping Center Norte, São Paulo

A Hot Wheels faz miniaturas de muitos carros do mundo inteiro, mas se você acha que a marca da Mattel deveria fazer uma réplica em escala menor do seu veículo, e mora em São Paulo, poderia ter dado a dica no Shopping Center Norte, onde uma ação de marketing foi posta em prática.

X Games Los Angeles 2012: Hot Wheels Double Dare Loop

Ontem, Tanner Foust e Greg Tracy, contratados para a equipe Team Hot Wheels, executaram o Double Loop Dare nos X Games. A dupla passou pelo loop de 20 metros de altura, imitando um brinquedo da Hot Wheels.

O caminho, percorrido a 83 km/h e com 7G de aceleração gravitacional, entrou para o Livro dos Recordes.

TEAM HOT WHEELS LANDS GUINNESS WORLD RECORDS TITLE AS DRIVERS RACE THROUGH 60-FOOT TALL DOUBLE LOOP

June 30, 2012 (El Segundo, Calif.) - Two drivers for Team Hot Wheels™ set a Guinness World Records® title today for successfully racing through a 60-foot-tall double vertical loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double Loop Dare, a life-sized version of a Hot Wheels® orange track set, defied gravity with a first-of-its-kind two-driver challenge. Green Driver Greg Tracy, one of Hollywood's top stuntmen, took first place victory as he edged three-time X Games gold medalist and Hot Wheels® Yellow Team Driver Tanner Foust as the two simultaneously raced through the giant up-side-down loop.

"Boys of all ages around the world imagine playing with Hot Wheels on a life-size scale – and our vision with Team Hot Wheels was to transform this fantasy into reality," said Simon Waldron, vice president marketing, wheels, Mattel. "The Double Loop Dare was truly a can't-miss spectacle that altered the Los Angeles skyline. Anyone downtown couldn't miss this massive six-story-tall bright orange structure - it was unmistakably Hot Wheels."

Bringing Toy to Life

The Team Hot Wheels™ Double Loop Dare was modeled after the new Team Hot Wheels™ Double Dare Snare™ track set - available globally at retail - which lets boys race their 1:64 scale Hot Wheels® cars side-by-side in a vertical loop competition. The larger than life Double Loop Dare incorporated an enormous side-by-side loop, exerting a force of 7 G's which Team Hot Wheels™ drivers took on at a speed of 52 MPH.

"I've been a fan of Hot Wheels since I was a little kid, racing cars around my parents' living room," said Tracy, a six-time Pikes Peak Champion and a Hollywood stuntman since 1991. "So to be able to be a part of something like this - with Hot Wheels bringing one of its toys to life - is remarkable."

Meanwhile, Foust, who provided tremendous competition, and spirit can continue to boast about his latest world record obtaining the longest distance vehicle jump at last year's Indianapolis 500. Additionally Foust a world-renowned professional stunt driver has two Formula Drift Championships complimenting his three X Games gold medals. He will be racing for more X Games glory in the RallyCross competition Sunday July 1 on ESPN.

Double Loop Dare on Instant Replay

While the live broadcast took place on ABC and internationally on ESPN, footage of the Team Hot Wheels™ Double Loop Dare can also be viewed on the Hot Wheels® YouTube channel, www.youtube.com/hotwheels. Additional behind-the-scenes footage will be available on www.HotWheels.com. For added entertainment in 2012, Hot Wheels® will unveil 19, live-action webisodes on www.HotWheels.com.

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