It's hard to be an eco-warrior but it's easy to drive like one. Introducing the most fuel-efficient crossover. The Kia Niro. (With Melissa McCarthy)

Multifaceted Campaign Introduces Consumers to the No Compromise Combination of Style, Utility and Hybrid Efficiency of Kia’s Newest Crossover

“Hero’s Journey” can be viewed now at YouTube.com/Kia and is set to air during the third quarter of Super Bowl LI
Consumers engaging with Kia’s NiroBot for Messenger during the big game can win props from the set of the commercial as well as other items and prizes

IRVINE, Calif., February 1, 2017 – A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ Super Bowl ad for the all-new 2017 Niro crossover. Debuting online today, “Hero’s Journey” is scheduled to air in the third quarter of the big game and finds McCarthy – who is only “trying to help” – braving the open ocean, climbing high up into the treetops, and traveling in the Niro, the most fuel efficient crossover in America1.

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