America's lowest priced pickup-bar none! The brand new Champ by Studebaker. Handy, husky-built beauty. Yours for thrift and rugged duty.

AMERICA'S LOWEST PRICED PICKUP-BAR NONE! 

BRAND NEW Champ BY STUDEBAKER handy, husky-built beauty. Yours for thrift and rugged duty.
The newest American truck on the road today is also the lowest priced! And not only will the new Champ by Studebaker save you money when you buy it, but you can expect to save one dollar out of every ten you've usually spent on gas and maintenance! Coming from Studebaker-Packard, these handy V2 ton and 3/4 ton pickups (5,000, 5,200 and 7,000 lbs. G.V. W.) are built to sturdy ''big truck'' specifications. They're severe service work vehicles from power plant to payload. Yet the trim and fresh new Champ is as handsome looking as it is husky. Inside that smart new cab it's as roomy and comfortable as a passenger car, with the same kind of visibility all around. And it handles as sweetly as a passenger car! You'll be mighty proud to take the wheel of this husky, hand-some Champ. See your Studebaker dealer and get the keys for a trial ride. Feel the deep comfort—look underneath at the solid con-struction—check the Champ's many money-saving features! 
FEATURES OF THE NEW ''CHAMP'' Body Styles: Pickup box, Platform or Stake body. Engines: 90 hp Six, 118 by Six; 180 hp V-8, or 210 hp V-8. All have high torque at low rpm, all use regular-grade gas only, and all have earned an honest reputation for high gas mileage, dependable service, and long life. Transmissions: 3-speed, Overdrive or 4-speed, with stick shift; or Auto-matic. Wide choice of rear axle ratios. Cabs: Standard or deluxe, with deluxe trim. Full-width sliding rear window can be opened for maximum ventilation ... provides full visibility. Bonus-value features are window vents, insulated roof, long-wearing vinyl up-holstery over foam rubber, safety steering wheel, and more. Wonderful roominess and comfort, 
Ime now Champ biOith[Luciebshap 
Studebaker-Packard Corp., South Bend 27, Indiana. ''It's tougher than the job''

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