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The 2016 Kia Optima. A midsize sedan that makes a statement. It stands alone in a category that’s as bored and uninspired as beige socks.
Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign
Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50
#AddPizzazz social media campaign includes partnerships with Mobile First influencer platform
Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels
IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original.
And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same.
Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting. They have pizzazz."
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