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Introducing the all-new 2017 Honda Ridgeline. The only pickup truck with available truck bed audio system. A new truck to love. From Honda.


Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial

Feb 1, 2016

60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars
Directed by Bryan Buckley, creator of more than 40 Super Bowl ads

Extensive multiplatform campaign to support launch of new TV spot

Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline"

Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial).

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