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January 29, 2019, Auburn Hills, Mich. - Dodge, Jeep® and Ram brands each pushed out a video across their digital and social channels today in advance of the big game.
“We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA. “We launched these three videos today to give our fans a taste of what’s to come. As for what's next, everyone will just have to wait and see.”
Dodge brand: “The Devil Went Down to Georgia” (The Dodge brand lineup of vehicles has arrived in Atlanta, Georgia.)
Dodge brand’s “The Devil Went Down to Georgia” was created in partnership with Doner Agency and Racing Cowboys.
Jeep brand: “Crusher” (Completely new with evolved features, it’s got the look of adventure and the guts of a Gladiator.)
Jeep brand’s “Crusher” was created in partnership with DDB.
Ram brand: “Can’t Remember” (What was your favorite spot?)
Ram brand’s “Can’t Remember” was created in partnership with The Richards Group.
