Mostrando postagens com marcador Laurence John Fishburne III. Mostrar todas as postagens
Mostrando postagens com marcador Laurence John Fishburne III. Mostrar todas as postagens

Challenge the luxury you know. Introducing the K900 from Kia.


SUPER BOWL VIEWERS WILL BE INTRODUCED TO KIA’S FIRST-EVER LUXURY SEDAN IN NEW CAMPAIGN STARRING LAURENCE FISHBURNE IN ICONIC ROLE FROM THE MATRIX

Multifaceted Campaign for the All-New 2015 K900 Flagship Finds Morpheus Challenging Preconceived Notions and Opening Minds to a Side of Luxury Never Seen Before

60-second “The Truth” spot is scheduled to air in the third quarter of the big game, followed by a phased rollout of additional elements, including broadcast, cinema, digital, print, experiential, social media and CRM components
Extended cut will be available on kia.com/K900-superbowl beginning on January 28
IRVINE, Calif., January 28, 2014 – “The world of luxury has been pulled over your eyes, to blind you from the truth.” With these words – and his signature trench coat and reflective sunglasses – Laurence Fishburne returns to the iconic role of Morpheus from The Matrix1 trilogy in a multiplatform marketing effort from Kia Motors America (KMA) for the all-new K900 rear-drive luxury sedan set to premiere during the third quarter of Super Bowl XLVIII. Modern and elegant, the K900 signals a new era for Kia, and the campaign was conceived to cause people to question everything they think they know about the brand by showing a side of luxury they’ve never seen before.

Channeling the films’ exploration of perception versus reality, the first element of the campaign is the 60-second Super Bowl spot in which Morpheus offers an unsuspecting couple a startling choice while waiting at an upscale restaurant’s valet stand: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”