Respect the tech. Kia Forte.

FORMER MISS USA ALYSSA CAMPANELLA STARS AS A FUTURISTIC ROBOT IN LATEST SUPER BOWL AD FROM KIA MOTORS TO INTRODUCE THE ALL-NEW 2014 KIA FORTE COMPACT SEDAN

- An Overzealous Auto Enthusiast Learns to "Respect the Tech" the Hard Way in Kia's Second Big Game Spot

- "Hotbots" is scheduled to air in the third quarter of the big game and is now available at youtube.com/Kia

- 30-second spot was directed by Carl Erik Rinsch

IRVINE, Calif., February 1, 2013 – Technology is an integral part of everyday life and advancing faster than ever. And when one unsuspecting auto enthusiast gets a little too touchy-feely with the all-new 2014 Kia Forte compact sedan in Kia Motors America's (KMA) latest Super Bowl ad, a futuristic robot played by former Miss USA Alyssa Campanella springs into action to help him learn an important lesson: Always respect the tech. "Hotbots" is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of Kia's hands-free infotainment and telematics system, UVO eServices, when it goes on sale in the coming months.

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