Richard "Dickie" Meaden drives 1969 Porsche 911 S Rally Car
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Automobilismo,
Carros,
Porsche,
Rally,
Richard 'Dickie' Meaden
Publicado: sexta-feira, 30 de janeiro de 2015 às 15:00
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Peter Hilhorst drives 2015 Ford Focus ST Diesel
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Carros,
Ford,
Peter Hilhorst
Publicado: sexta-feira, 30 de janeiro de 2015 às 12:14
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2015 Radical RXC Spyder - Ascari Race Resort - James Abbott - Onboard
Publicado: quinta-feira, 29 de janeiro de 2015 às 21:30
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Big ideas take a little getting used to. The all-electric BMW i3. Built in wind-powered factory, with strengthened carbon fiber and BMW performance.
Woodcliff Lake, NJ – January 26, 2015… Today, BMW officially premiered the new, 60-second spot for the all-electric BMW i3 that will air during the first quarter of NBC’s broadcast of Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel. The spot juxtaposes the famous 1994 Today Show clip of Katie Couric and Bryant Gumbel’s initial confusion surrounding “what is the internet?”, to Katie and Bryant in 2015 grasping the newfangled concept of the revolutionary BMW i3.
“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way.”
The BMW i3 spot marks the first time both Katie and Bryant have participated in national brand advertisement.
“When BMW offered me the chance to turn back the clock to 1994 and make fun of Bryant—and myself – I jumped at the opportunity,” said Katie Couric. “The tape doesn’t lie, we weren’t exactly visionaries back then, but thankfully in 2015 we are much more adept @ recognizing game-changing, environmentally friendly innovations like the BMW i3.”
“The BMW i3 Super Bowl spot is my very first commercial, and the opportunity to reunite with Katie was a no-brainer,” said Bryant Gumbel. “We are not actors, and we got to be ourselves, which made it fun and easy.”
BMW i is BMW’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber. Currently available in the U.S., the BMW i3 has a starting MSRP of $43,350 (Including $950 Destination and Handling), and the range-extender model has a starting MSRP of $47,200 (Including $950 Destination and Handling).
The spot is part of a larger campaign that includes digital and social activations. KBS (kirshenbaum bond senecal + partners) developed and executed the creative and UM is responsible for media buying on behalf of BMW.
“Newfangled Idea” is now available on BMW of North America's YouTube channel: http://youtu.be/U1jwWwJ-Mxc
Visit http://bmwusa.com/hellofootball for official BMW i3 Super Bowl content, and follow the BMW i3 Super Bowl conversation with:
Facebook: http://www.facebook.com/BMWiUSA
Twitter: http://twitter.com/bmwiusa
Instagram: http://instagram.com/bmwusa
Tumblr: http://bmwusa.tumblr.com
Hashtag: #HelloFuture
Publicado: quinta-feira, 29 de janeiro de 2015 às 17:25
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2015 Chevrolet Camaro ZL1 vs. 2015 Dodge Challenger SRT Hellcat
Assetto Corsa - BMW Z4 GT3 - Imola Circuit - 1:47.620
Track: Autodromo Enzo e Dino Ferrari (Imola)
Driver: Julio Kronbauer
Lap Time: 1:47.620
Tags:
Assetto Corsa,
Autodromo Enzo e Dino Ferrari (Imola),
Automobilismo,
BMW,
Carros,
GT3,
Kunos Simulazioni,
Racing Simulators
Publicado: quinta-feira, 29 de janeiro de 2015 às 12:30
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