Now... 100,000-mile test shows Ford pickups can give you more miles of reliable performance.

Now... 100,000-mile test shows Ford pickups can give you more miles of reliable performance. If you want to know just how reliable a truck can be, read this: A group of the nation's leading indepen-dent research engineers has just completed an intensive performance test. They ran five Ford pickups and two Econoline vans over city streets, rough gravel roads and high-speed highways. Ran them light, ran them loaded. Ran them night and day for 100,000 miles per truck. The results were truly remarkable. In the total run-700,000 miles in all—no transmissions, clutches or brakes required overhaul or replacement.Two of the seven engines went the full 100,000 miles with-out having their heads removed! Even more remarkable is Ford's record of long-run economy: the average running costs for the five Ford pickups—including gas, oil, tires, preventive maintenance and repairs, charged at regular retail prices—was only 3.2 cents per mile! Put a new Ford on your job and see how sound design and rugged construction can keep costs down... give you reliable performance mile after mile after mile! '63 FORD TRUCKS FORD ECONOLINE VAN RAN 100,000 MILES FOR ONLY 2.7 CENTS PER MILE! Econoline vans demon-strated more than tough-ness in 100,000 miles. Running costs of only 2.7 cents per mile showed they can cut costs on al-most any delivery run. See your Ford Dealer! Now at Ford Dealers—a com-plete record of all running costs for 100,000 miles! Ask for your copy!

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