This is why 1963 Chevrolet Trucks are called the "New Reliables".

This is why 1963 Chevrolet Trucks are called the 'New Reliables'. THEY HANDLED THIS KIND OF PUNISHMENT! These are the trucks that showed how tough they are on the toughest run under the sun—Mexico's Baja thah'hala Run —over terrain that pun-ished new engines, frames, suspension systems, MI components ... harder than you ever will. 
THEY CAN HANDLE YOUR KIND OF WORKS You can be sure 1963 Chevrolet trucks are the strongest we've ever built ... built to do the work you buy them for reliably for years at low operating expense with just normal care and attention. 
CHIEF ENGINE & CHASSIS ADVANCEMENTS FOR '63 
1.0 
QUALITY TRUCKS ALWAYS COST LF-SS

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