You can buy a Chevy cheap. But you can't buy a cheap Chevy.

You can buy a Chevy cheap. But you can't buy a cheap Chevy.
Low price is one reason people buy so many of our big Chevrolets. Another is that we put out nothing but quality cars, even at the low end of the line. Even the most modest Chevrolet has: A big coil spring at every wheel. A body attached to the frame at eight points with double-cushioned rubber mounts. Heavy steel ''guard rails'' built into all the doors. See Olympic Gold Medalist Jean-Claude Kitty, Sundays, CBS-
Three baked-on coats of defiant acrylic lacquer. Astro Ventilation. Deep-twist carpeting. An anti-theft locking system. An extra set of fenders up inside the regu-lar ones to guard against rusting. Even an ash tray that rolls on ball bearings. When you make a lot more cars than any-TV. Check your local TV listings. 
Impala Sport Coupe 

body else, you can afford to put a little more into each car you make. Or to put it another way: We can make a Chevy cheap. But we'll never make a cheap Chevy. Never. 
Putting you first, keeps us first.

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