How vulgar of you to mention Lira when there's so much chic in a Fiat.

How Vulgar of You to Mention Lira when there's so much chic in a Fiat. Mere price is no reason to buy a car, even Fiat. Value is. Style is. And Fiat is loaded with both. Because Fiat is the work of wily, warm-blooded Italians, who make art of everything they do—even when they create things that cost little. That's why Fiat's 4-door sedan is capturing America's imagination for 1965; and why it comes to you with all these features at no added cost: bucket seats, white wall tires, heater, defroster, dual electric windshield wipers, leatherette uphol-stery, self-cancelling turn signals, undercoating, safety belt anchors, bumper guards, courtesy lights, ashtrays and emergency tool kit. And the total cost is $1595*. The only money saved on Fiat AT is yours, but why kill the romance with vulgar talk of lira? Always have at least one Fiat. 

'Suggested prices, p.o.e., New York Sales and service throughout U.S. and Canada. For overseas delivery see your Piet Dealer, travel agent, or write Fiat Motor Company, Inc.. 500 Fifth Ave., New York 36. N.Y.

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