Last year, over a quarter million owners of other low-price cars were won over to Plymouth. It started a movement, a momentum, a beat. This is the 1968 Plymouth Fury.

Last year, over a quarter million owners of other low-price cars were won over to Plymouth. It started a movement, a momentum, a beat. This is the 1968 Plymouth Fury. It's still long. And low. And wide. But now, it's even more beautiful. The front end is more massive. So is the back end. And in profile, no car in its class looks anywhere near as luxurious. Because of good, clean design. And the beat goes on. Inside, our stylists kept Fury's options from looking 'added on'. The new automatic speed control is on the turn signal lever. The new air conditioning outlets are integrated with the instrument panel. The new stereo tape system is blended with the radio. To us, neatness counts. And the beat goes on. Fury has the biggest standard V-8 in its class. And the biggest brakes. And the biggest trunk. It's also the heaviest. And the most solid. And the beat goes on. For 1968, there are 27 Plymouth Furys to choose from. Luxurious VIPs, Sport Furys, Furys I, II and III, and Suburban wagons. Plymouth choice goes on and on. And the beat goes on. Plymouth. CHRYSLER MOTORS CORPORATION ...the Plymouth win-you-over beat goes on

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