Lexus to Unleash 'The Beast' in First Super Bowl Commercial
TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed "The Beast," the company's first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.
The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company's move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
"The all-new Lexus GS is showcased in this ad because it's the first model to feature the new look of Lexus and it's also the first of nine new or updated models we'll launch this year," said Brian Smith, Lexus vice president of marketing. "This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus."
The :30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus.
Predator. It must be strong to chase and kill, to dominate and survive. It must be aggressive and wicked, to have athletic build, paralyzing gaze, clear purpose and excellent achievements. In the cruel competition of life, it must overpower firmly and pitilessly.
It was created by the BG studio that won worldwide recognition as a titular in vehicle interior design. Vilner took up the challenge of an eccentric Russian businessman, who lives and works in Bulgaria. He is a motorbike fan and possesses one of the biggest and most interesting collections of bikes in Bulgaria.
The VIP client didn't like some details in the mass-produced bike. He wanted a radical change in the headlights, which in his view looked like a "WWII mask"; he wanted a distinguished, more aggressive sound and a new, individual image for his F 800 R.
The base model, BMW F 800 R, is equipped with a 798-cubic four-cycle engine, 87 hp and a six-level gear-box. The motorcycle can reach a maximum speed of 200 km/h and its weight is 177 kg. The frame is aluminum, the headlights are asymmetric, the breaks – Brembo with 320 mm disks.
The metamorphosis. Vilner Custom Bike Predator
It took 6 months for three Vilner specialists to develop the design, create the model, work out the details, finish and test their handmade work for the creation of Predator. 17 new details were made – 9 of carbon and 8 chromium-plated.
The bike length is 25 cm shorter. It was made single-seated instead of two-seated – with a wider and fully changed seat. The headlight was remade – bi-xenon with red LED lights. The front blinkers were taken from a BMW Z4 and built in the carbon. PREDATOR's rear is with joined blinkers, rear-lights and stop lamp. The rear tyre is wider. The other grey elements of the mass-produced type are colored in black.
Due to the lightness of carbon details, although upgraded, the bike increased its weight with only 6.5 kg. The exhaust pipe is handmade by BG partner company. The predator now has a furious roar – low and rotund, withering!
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