Julio Cezar Kronbauer's Blog: Volkswagen

Volkswagen has been transforming since 2015, working to atone for the damage of the diesel matter while improving the core business, instituting new ethics and compliance programs with real teeth, and aggressively investing in electric vehicle development and production. Next the company needed to address its iconic brand. But before Volkswagen could credibly lay out a new direction, it had to take a moment to properly address what led to it.

The campaign begins with “Hello Light,” which airs tonight during Game 3 of the NBA Finals. The limited-run spot is a moment for the company to clear the air on the diesel matter, acknowledge what happened and all that it brought about. The point of the message is simple: What matters most is how you respond.

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VOLKSWAGEN ID. R SETS NEW ELECTRIC RECORD ON THE NÜRBURGRING
Jun 3, 2019

- 6:05.336 minutes – the Volkswagen ID.R has driven the fastest emission-free lap of all time on the most difficult race track in the world
- Volkswagen driver Romain Dumas beat the previous record by 40.564 seconds
- Following the record on Pikes Peak and the e-record in Goodwood, this is the third record for the ID.R

Wolfsburg — Volkswagen has achieved another milestone in electro-mobility: The ID.R, powered by two electric motors, lapped the Nürburgring-Nordschleife in 6:05.336 minutes – faster than any electric vehicle before it. Romain Dumas (F) beat the previous record set by Peter Dumbreck (GB, NIO EP9) in 2017 by 40.564 seconds. With an average speed of 206.96 km/h, the ID.R once again underlined the impressive performance capabilities of Volkswagen’s electric drive. This 500 kW (680 PS) emission-free race car is the racing flagship of the future fully electric ID. product family from Volkswagen.