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February 05, 2016
Torrance, Calif., Feb. 5, 2016 -- The 2016 Toyota RAV4 Hybrid will drive into all the game-day action this Sunday with two humorous 30-second commercials on ESPN Deportes' Spanish language telecast of Super Bowl 50.
Centering on the theme "same old story," the campaign aims to spur people on to create original and exciting new stories with the RAV4 Hybrid as their enabler. In the spots "Lullaby" and "Gathering" – developed by Toyota's Hispanic agency, Conill – viewers encounter individuals sharing their same old story with a friend, while those around them either fall asleep or finish their sentences because its all too familiar.
