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Mostrando postagens com marcador Lexus. Mostrar todas as postagens
Mostrando postagens com marcador Lexus. Mostrar todas as postagens
2014 Chicago Auto Show Highlights
Volvo S60 and V60 Polestar
Volkswagen Golf R
Toyota Tundra and Tacoma TRD Pro Package
E o sucessor do Lexus LFA é... uma bicicleta?
À venda no Japão, a F Sport Road Bike, uma também edição limitada, de apenas 22 unidades, possui quadro em fibra de carbono e é feita artesanalmente. O câmbio é o eletrônico Shimano Dura-Ace, e os trocadores de marcha são inspirados nas borboletas dos volantes dos carros de Fórmula 1.
Papel animado e interativo
A Lexus diz que a produção é "uma conexão tátil e visceral que cria uma experiência multi-sensorial que combina visão, som e toque".
2013 Lexus GS. This is just the beginning.
TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed "The Beast," the company's first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.
The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company's move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
"The all-new Lexus GS is showcased in this ad because it's the first model to feature the new look of Lexus and it's also the first of nine new or updated models we'll launch this year," said Brian Smith, Lexus vice president of marketing. "This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus."
The :30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus.
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